Flagship 4K Ultra
HD TV.

XBR-X950B Series | Screen sizes 65” / 84.6”

If you want the best Sony offers, look no further. Sony’s highest-end flagship model is here, sporting four times the clarity of HD,1 phenomenal color and up to 3x the brightness range of standard LED HDTVs. Every subtle detail you see is produced with remarkable accuracy and the most lifelike hues. The TRILUMINOS display delivers the widest color spectrum we’ve ever offered in a TV. But what really sets this TV apart is Sony’s exclusive X-tended Dynamic Range PRO full array local dimming technology.

$7,999.99 – $24,999.99

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Actual prices may vary, contact a dealer for current prices and screen sizes.

Additional Features

Four times clearer than HD

The 4K Ultra HD screen contains over 8 million individual pixels1 that transform everything you watch into a life-like experience. Advanced picture processing also ensures that every single pixel displays images with superb brightness and authentic detail.

Upscale everything you watch to
4K Ultra HD

Suddenly, everything looks better. All of your existing HD sports, TV shows and movies are upscaled to super clear 4K quality.2 Even YouTube® clips and smartphone videos are enhanced with stunning results.2 The 4K X-Reality™ PRO picture engine analyzes and processes every image to refine color, clarity and detail for a beautifully natural picture.

Up to 3x brightness means contrast beyond comparison

Sony’s exclusive X-tended Dynamic Range technology with full array local dimming produces contrast beyond comparison. You’ll get the peak brightness that LED TVs are known for as well as deeper blacks previously only associated with Plasma TVs. Keeping the light areas bright while keeping blacks truly black is called widening dynamic range. In the image shown, notice the difference in detail of the dark buildings combined with the brightness of the city lights. The difference certainly is dynamic.

More brilliant expanded color

Spoil yourself with the widest color spectrum we’ve ever offered on a television. Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colors—just the way you want them. Hard-to-reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes and seascapes look more vivid. Faces look better, too, with natural skin tones. It’s all thanks to a TRILUMINOS display that uses more colors to produce a more vibrant picture.

The most feature films in 4K

Add a Sony 4K Ultra HD Media Player (FMP-X10, sold separately) for exclusive access to the Video Unlimited 4K service, which hosts the largest selection of feature films and TV episodes in 4K Ultra HD for the home.6 Choose to download new releases and classic films for rental or purchase.4,6 Or choose from a vast library of included 4K videos.

The future of 4K Entertainment
is here

Sony’s 2014 4K Ultra HD TVs are optimized to support new codecs that are needed for a variety of new 4K video services including Netflix, Amazon Instant Video and Video Unlimited 4K. There’s also 500px for viewing breathtaking professional photos in 4K and PlayMemories Online to share your personal photos. Lastly, they also support the latest HDMI to connect external media players (sold separately), and 4K/60p playback for viewing 4K sports in the future.

Stream PS3® games directly to
your TV5

Bring the immersive world of PlayStation® directly to your TV with PlayStation™ Now. For the first time discover and play PlayStation® 3 games—all streamed directly to your TV and played by connecting a DUALSHOCK® 3 controller to your TV. Choose from individual game rentals or subscribe to a variety channel of games and let epic adventures begin.5

Controllable over IP

Updated for easier integration, the X950B 4K Ultra HD TV is now controllable over IP. Contact your Sony specialist for details on integrator compatibility.

Watch together, even while apart

With Social Viewing you can watch TV, follow tweets and Skype, all at the same time. You can enjoy sports, TV shows, or movies with your friends and family even if you are not together. Add your Skype® video chat to the TV screen and cheer together when your favorite team scores. To add tweets on screen, choose a hashtag, and see comments relating to your show flow across the screen.4

Lifelike motion

Tired of the watching TV that can’t keep up with real life movements? Sony’s Refresh Rate Technology allows fast moving action sequences in movies and sports to be lifelike and smooth. Every movement—like seeing the football flip end to end on a kickoff—appears with true, fluid motion and minimal judder.

Find everything faster

An even faster way to find what you want. With ‘One-Flick’ on the remote you can instantly pull up a short cut menu that lets you navigate to your favorite TV channels, networked photos, and online videos from YouTube™, Crackle™, and Video Unlimited.4

Control your TV with your smartphone or tablet

Watch TV the fast and fun way with TV SideView. Control the TV or browse the channel guide with your smartphone or tablet device (Android or iOS), all without interfering with what you’re watching on the TV. Learn more about the show you’re watching right now, like cast and episode details, or search other channels, internet videos and even Netflix. There’s even an easy way to live-tweet during your favorite shows.8

Your smartphone, now on TV

Movies, music and apps from your smartphone can now be viewed big on your TV. With three ways to connect Android phones and tablets to the TV, Sony is helping you add value to the entertainment you already own.9

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