Our best color ever. Definitive contrast.

BRAVIA-XR-A95L | Screen sizes 77" / 65" / 55"

Our brightest and widest range of colors and hues, powered by the intelligent Cognitive Processor XR™. With a QD-OLED screen enhanced by XR Triluminos Max, experience color performance with up to 200% as much color brightness of a conventional OLED TV. Individually lit pixels produce pure black, so your favorite movies, shows, and games burst to life on screen with extraordinary detail and depth.